The Art Collector Series
Discover lines in works of art at the MoMA
We collaborated with the team behind Project AMI, a project initiated by the Max Kohler Foundation in Zurich and FableVision Studios in Boston, to prototype a game-based adventure for children to engage with modern art at the MoMA.
Our goal was to rapidly develop, document, and playtest a prototype that would challenge children and families to discover lines, shapes, and colors on an art adventure around the museum.
Our contribution
Game design & prototyping
Web game build optimized for iOS
Technical strategy
The team
1 × producer
1 × game designer
1 × engineer
1 × artist
Year
2024
The Art Collector Series
Discover lines in works of art at the MoMA
We collaborated with the team behind Project AMI, a project initiated by the Max Kohler Foundation in Zurich and FableVision Studios in Boston, to prototype a game-based adventure for children to engage with modern art at the MoMA.
Our goal was to rapidly develop, document, and playtest a prototype that would challenge children and families to discover lines, shapes, and colors on an art adventure around the museum.
Our contribution
Game design & prototyping
Web game build optimized for iOS
Technical strategy
The team
1 × producer
1 × game designer
1 × engineer
1 × artist
Year
2024
The Art Collector Series
Discover lines in works of art at the MoMA
We collaborated with the team behind Project AMI, a project initiated by the Max Kohler Foundation in Zurich and FableVision Studios in Boston, to prototype a game-based adventure for children to engage with modern art at the MoMA.
Our goal was to rapidly develop, document, and playtest a prototype that would challenge children and families to discover lines, shapes, and colors on an art adventure around the museum.
Our contribution
Game design & prototyping
Web game build optimized for iOS
Technical strategy
The team
1 × producer
1 × game designer
1 × engineer
1 × artist
Year
2024



Process
Crafting the world metaphor
We joined Project AMI: MoMA when it started with a simple goal: engage young children with modern art by inviting them to reflect on formal elements of the artworks, such as lines, colors, and shapes. To bring this goal to life, we collaborated with the MoMA team and author, illustrator, and FableVision founder Peter Reynolds to iterate on the world metaphor. Rather than leaning too hard into the high-stakes "agent on a mission" metaphor, we decided to engage children as "collectors" of "lines," setting them on an Art Adventure with various creative challenges.
Problem solving with technical constraints
In order for users to complete their challenges, families form teams and work on one physical challenge card at a time while moving around the museum. Once each challenge is completed, the team would go to the nearest iPad kiosk and log their findings in a lightweight web app. With the goal to build and launch this prototype in thirty days, we needed to minimize user authentication-related complexity while enabling the separate iPads to be networked so users could log their progress on any kiosk in the physical space.
Technical nitty gritty
The web app was built with Vue.js and Firestore / Firebase for storing user data and hosting.
Process
Crafting the world metaphor
We joined Project AMI: MoMA when it started with a simple goal: engage young children with modern art by inviting them to reflect on formal elements of the artworks, such as lines, colors, and shapes. To bring this goal to life, we collaborated with the MoMA team and author, illustrator, and FableVision founder Peter Reynolds to iterate on the world metaphor. Rather than leaning too hard into the high-stakes "agent on a mission" metaphor, we decided to engage children as "collectors" of "lines," setting them on an Art Adventure with various creative challenges.
Problem solving with technical constraints
In order for users to complete their challenges, families form teams and work on one physical challenge card at a time while moving around the museum. Once each challenge is completed, the team would go to the nearest iPad kiosk and log their findings in a lightweight web app. With the goal to build and launch this prototype in thirty days, we needed to minimize user authentication-related complexity while enabling the separate iPads to be networked so users could log their progress on any kiosk in the physical space.
Technical nitty gritty
The web app was built with Vue.js and Firestore / Firebase for storing user data and hosting.
Process
Crafting the world metaphor
We joined Project AMI: MoMA when it started with a simple goal: engage young children with modern art by inviting them to reflect on formal elements of the artworks, such as lines, colors, and shapes. To bring this goal to life, we collaborated with the MoMA team and author, illustrator, and FableVision founder Peter Reynolds to iterate on the world metaphor. Rather than leaning too hard into the high-stakes "agent on a mission" metaphor, we decided to engage children as "collectors" of "lines," setting them on an Art Adventure with various creative challenges.
Problem solving with technical constraints
In order for users to complete their challenges, families form teams and work on one physical challenge card at a time while moving around the museum. Once each challenge is completed, the team would go to the nearest iPad kiosk and log their findings in a lightweight web app. With the goal to build and launch this prototype in thirty days, we needed to minimize user authentication-related complexity while enabling the separate iPads to be networked so users could log their progress on any kiosk in the physical space.
Technical nitty gritty
The web app was built with Vue.js and Firestore / Firebase for storing user data and hosting.


















Outcome
With only a month to ideate, design, and prototype a functional web app, we optimized for speed and low-hanging [fruit] polish with "done is better than perfect" as our mantra. Despite the timeframe, we delivered and launched the app for playtesting in the MoMA to a resounding success from both the participants and the museum team.
One of the many prototypes built for Project AMI's consortium of museums, The Line Collector serves as a promising proof of concept of what the Art Collector Series could become with more funding down the line.
Outcome
With only a month to ideate, design, and prototype a functional web app, we optimized for speed and low-hanging [fruit] polish with "done is better than perfect" as our mantra. Despite the timeframe, we delivered and launched the app for playtesting in the MoMA to a resounding success from both the participants and the museum team.
One of the many prototypes built for Project AMI's consortium of museums, The Line Collector serves as a promising proof of concept of what the Art Collector Series could become with more funding down the line.
Outcome
With only a month to ideate, design, and prototype a functional web app, we optimized for speed and low-hanging [fruit] polish with "done is better than perfect" as our mantra. Despite the timeframe, we delivered and launched the app for playtesting in the MoMA to a resounding success from both the participants and the museum team.
One of the many prototypes built for Project AMI's consortium of museums, The Line Collector serves as a promising proof of concept of what the Art Collector Series could become with more funding down the line.