GoingOnce
Storebuilder for artists
We partnered with the founder of GoingOnce to build an online storebuilder for limited edition artwork that even non-tech savvy artists and creators could get up and running in less than 5 minutes.
Our goal was to build a web-based platform for these creators to list their limited edition works, notify fans of an upcoming release, and sell their work all in one place.
Our contribution
Web app build
Product strategy
The team
1 × founder
2 × engineers
Year
2023
GoingOnce
Storebuilder for artists
We partnered with the founder of GoingOnce to build an online storebuilder for limited edition artwork that even non-tech savvy artists and creators could get up and running in less than 5 minutes.
Our goal was to build a web-based platform for these creators to list their limited edition works, notify fans of an upcoming release, and sell their work all in one place.
Our contribution
Web app build
Product strategy
The team
1 × founder
2 × engineers
Year
2023
GoingOnce
Storebuilder for artists
We partnered with the founder of GoingOnce to build an online storebuilder for limited edition artwork that even non-tech savvy artists and creators could get up and running in less than 5 minutes.
Our goal was to build a web-based platform for these creators to list their limited edition works, notify fans of an upcoming release, and sell their work all in one place.
Our contribution
Web app build
Product strategy
The team
1 × founder
2 × engineers
Year
2023
Process
Move fast, break things
We supported the GoingOnce team's goals of launching an MVP as fast as possible for customer validation from potential artists on the platform. To do so, we built a lightweight one-page store that creators could use to list an item and get paid out.
From a store to a full-fledged platform
After building out a one-page store and taking in feedback from artists, we expanded the web app to support artist storefronts with multiple listings and the ability for fans to subscribe to artists and receive push notifications about upcoming releases.
Technical nitty gritty
The web app was built in AngularJS utilizing Firestore and Firebase for authentication and backend functions. The platform uses the Stripe SDK for integrating payments, the service worker API for sending push notifications to followers' devices, and Loops for sending transactional email.
Process
Move fast, break things
We supported the GoingOnce team's goals of launching an MVP as fast as possible for customer validation from potential artists on the platform. To do so, we built a lightweight one-page store that creators could use to list an item and get paid out.
From a store to a full-fledged platform
After building out a one-page store and taking in feedback from artists, we expanded the web app to support artist storefronts with multiple listings and the ability for fans to subscribe to artists and receive push notifications about upcoming releases.
Technical nitty gritty
The web app was built in AngularJS utilizing Firestore and Firebase for authentication and backend functions. The platform uses the Stripe SDK for integrating payments, the service worker API for sending push notifications to followers' devices, and Loops for sending transactional email.
Process
Move fast, break things
We supported the GoingOnce team's goals of launching an MVP as fast as possible for customer validation from potential artists on the platform. To do so, we built a lightweight one-page store that creators could use to list an item and get paid out.
From a store to a full-fledged platform
After building out a one-page store and taking in feedback from artists, we expanded the web app to support artist storefronts with multiple listings and the ability for fans to subscribe to artists and receive push notifications about upcoming releases.
Technical nitty gritty
The web app was built in AngularJS utilizing Firestore and Firebase for authentication and backend functions. The platform uses the Stripe SDK for integrating payments, the service worker API for sending push notifications to followers' devices, and Loops for sending transactional email.
Outcome
We launched GoingOnce to a dozen artists on the platform, many of whom praised how quick, straightforward, and fun it was to create a store and start listing items.
Within a week of launch, a popular jewelry artist on Instagram sold out her first collection on GoingOnce after fans had subscribed to her upcoming release.
As the community of artists on GoingOnce grows, the founder has a vision of transforming the platform into a new kind of auction marketplace, for which we plan to advise on technical strategy and implementation.
Outcome
We launched GoingOnce to a dozen artists on the platform, many of whom praised how quick, straightforward, and fun it was to create a store and start listing items.
Within a week of launch, a popular jewelry artist on Instagram sold out her first collection on GoingOnce after fans had subscribed to her upcoming release.
As the community of artists on GoingOnce grows, the founder has a vision of transforming the platform into a new kind of auction marketplace, for which we plan to advise on technical strategy and implementation.
Outcome
We launched GoingOnce to a dozen artists on the platform, many of whom praised how quick, straightforward, and fun it was to create a store and start listing items.
Within a week of launch, a popular jewelry artist on Instagram sold out her first collection on GoingOnce after fans had subscribed to her upcoming release.
As the community of artists on GoingOnce grows, the founder has a vision of transforming the platform into a new kind of auction marketplace, for which we plan to advise on technical strategy and implementation.