Alchemist Brewery
Art discovery & exploration in AR
We collaborated with game design and development collective GameTheory to build an augmented reality (AR) app for The Alchemist Brewery (the folks behind the famous Heady Topper beer) in Stowe, VT.
Our goal was to create an interactive app that would allow visitors to the brewery to uncover hidden realities by engaging with Alchemist cans, coasters, and murals in the physical space.
Our contribution
Augmented reality artwork implementation
iOS and Android app build
The team
1 × artist
1 × project manager
1 × designer
2 × developers
Year
2024
Alchemist Brewery
Art discovery & exploration in AR
We collaborated with game design and development collective GameTheory to build an augmented reality (AR) app for The Alchemist Brewery (the folks behind the famous Heady Topper beer) in Stowe, VT.
Our goal was to create an interactive app that would allow visitors to the brewery to uncover hidden realities by engaging with Alchemist cans, coasters, and murals in the physical space.
Our contribution
Augmented reality artwork implementation
iOS and Android app build
The team
1 × artist
1 × project manager
1 × designer
2 × developers
Year
2024
Alchemist Brewery
Art discovery & exploration in AR
We collaborated with game design and development collective GameTheory to build an augmented reality (AR) app for The Alchemist Brewery (the folks behind the famous Heady Topper beer) in Stowe, VT.
Our goal was to create an interactive app that would allow visitors to the brewery to uncover hidden realities by engaging with Alchemist cans, coasters, and murals in the physical space.
Our contribution
Augmented reality artwork implementation
iOS and Android app build
The team
1 × artist
1 × project manager
1 × designer
2 × developers
Year
2024
Process
Centering the art
With exploration of artwork at the core of this project, we collaborated with our artist to bring the brewery's murals to life with custom animations and particle effects. Additionally, we created custom 3D objects to emulate Alchemist can designs for two face filters in the app as well as an original digital artwork to be discovered only when looking at Alchemist coasters.
Implementing seamless interfaces and transitions
To supplement the core experience of the app, we built minimal, functional UI to allow the user to navigate between different artwork experiences and learn more about each artist. Simple and straightforward tutorials guide the user around the app and show the user a riddle to aid in discovering art in the space.
Technical nitty gritty
We built the app in Unity leveraging the Vuforia Engine SDK for image, object, and face recognition.
Process
Centering the art
With exploration of artwork at the core of this project, we collaborated with our artist to bring the brewery's murals to life with custom animations and particle effects. Additionally, we created custom 3D objects to emulate Alchemist can designs for two face filters in the app as well as an original digital artwork to be discovered only when looking at Alchemist coasters.
Implementing seamless interfaces and transitions
To supplement the core experience of the app, we built minimal, functional UI to allow the user to navigate between different artwork experiences and learn more about each artist. Simple and straightforward tutorials guide the user around the app and show the user a riddle to aid in discovering art in the space.
Technical nitty gritty
We built the app in Unity leveraging the Vuforia Engine SDK for image, object, and face recognition.
Process
Centering the art
With exploration of artwork at the core of this project, we collaborated with our artist to bring the brewery's murals to life with custom animations and particle effects. Additionally, we created custom 3D objects to emulate Alchemist can designs for two face filters in the app as well as an original digital artwork to be discovered only when looking at Alchemist coasters.
Implementing seamless interfaces and transitions
To supplement the core experience of the app, we built minimal, functional UI to allow the user to navigate between different artwork experiences and learn more about each artist. Simple and straightforward tutorials guide the user around the app and show the user a riddle to aid in discovering art in the space.
Technical nitty gritty
We built the app in Unity leveraging the Vuforia Engine SDK for image, object, and face recognition.
Outcome
We launched the Alchemist app to the brewery team at a kickoff party in the spring of 2024 to rave reviews from staff and visitors.
Users were able to interact with two face filters, two cans, four coasters, and five murals and learn about 10+ artworks in the space, all within a seamless app (available for iOS and Android).
As a result, Alchemist Brewery has seen an increase in engagement with the brewery's physical space, and the app has become an important part of the visitor experience in the brewery. Plans are underway to add more artwork to v2.0 of the app — stay tuned!
Outcome
We launched the Alchemist app to the brewery team at a kickoff party in the spring of 2024 to rave reviews from staff and visitors.
Users were able to interact with two face filters, two cans, four coasters, and five murals and learn about 10+ artworks in the space, all within a seamless app (available for iOS and Android).
As a result, Alchemist Brewery has seen an increase in engagement with the brewery's physical space, and the app has become an important part of the visitor experience in the brewery. Plans are underway to add more artwork to v2.0 of the app — stay tuned!
Outcome
We launched the Alchemist app to the brewery team at a kickoff party in the spring of 2024 to rave reviews from staff and visitors.
Users were able to interact with two face filters, two cans, four coasters, and five murals and learn about 10+ artworks in the space, all within a seamless app (available for iOS and Android).
As a result, Alchemist Brewery has seen an increase in engagement with the brewery's physical space, and the app has become an important part of the visitor experience in the brewery. Plans are underway to add more artwork to v2.0 of the app — stay tuned!